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Social Media Image Size Guide 2026

Complete dimensions and specifications for all major social media platforms

💡 Quick Tips

✅ Always use high resolution

Upload the highest quality images for best results across all devices

📐 Maintain aspect ratios

Stick to recommended ratios to avoid cropping or distortion

🎨 Optimize file size

Compress images to under 1MB for faster loading without quality loss

📸Instagram

TypeDimensionsAspect RatioNotes
Profile Picture320 × 320 px1:1Displays as 110 × 110 px
Feed Post (Square)1080 × 1080 px1:1Recommended
Feed Post (Portrait)1080 × 1350 px4:5Maximum height
Feed Post (Landscape)1080 × 566 px1.91:1Cropped in feed
Stories1080 × 1920 px9:16Full screen
Reels1080 × 1920 px9:16Same as Stories
IGTV Cover420 × 654 px1:1.55Vertical

👥Facebook

TypeDimensionsAspect RatioNotes
Profile Picture180 × 180 px1:1Displays as 170 × 170 px
Cover Photo820 × 312 px2.7:1Desktop display
Feed Post1200 × 630 px1.91:1Link preview
Feed Post (Square)1080 × 1080 px1:1Photo posts
Stories1080 × 1920 px9:16Full screen
Event Cover1920 × 1080 px16:9HD recommended
Video1280 × 720 px16:9Minimum HD

🐦Twitter (X)

TypeDimensionsAspect RatioNotes
Profile Picture400 × 400 px1:1Displays as 200 × 200 px
Header Photo1500 × 500 px3:1Desktop banner
In-Stream Photo1600 × 900 px16:9Landscape recommended
In-Stream Photo (Portrait)1080 × 1350 px4:5Mobile optimized
Card Image800 × 418 px1.91:1Link preview

💼LinkedIn

TypeDimensionsAspect RatioNotes
Profile Picture400 × 400 px1:1Professional headshot
Cover Photo1584 × 396 px4:1Desktop display
Shared Image1200 × 627 px1.91:1Feed posts
Shared Link1200 × 627 px1.91:1Preview image
Company Logo300 × 300 px1:1Square logo
Company Cover1128 × 191 px5.9:1Wide banner

▶️YouTube

TypeDimensionsAspect RatioNotes
Channel Icon800 × 800 px1:1Displays as 98 × 98 px
Channel Banner2560 × 1440 px16:9Safe area: 1546 × 423 px
Video Thumbnail1280 × 720 px16:9HD recommended
Video Upload1920 × 1080 px16:9Full HD
Shorts1080 × 1920 px9:16Vertical video

🎵TikTok

TypeDimensionsAspect RatioNotes
Profile Picture200 × 200 px1:1Square
Video1080 × 1920 px9:16Full screen
Video (Alternative)1080 × 1350 px4:5Also supported

📌Pinterest

TypeDimensionsAspect RatioNotes
Profile Picture165 × 165 px1:1Circular display
Standard Pin1000 × 1500 px2:3Recommended
Long Pin1000 × 2100 px1:2.1Maximum height
Square Pin1000 × 1000 px1:1Also works
Board Cover600 × 600 px1:1Square

📋 General Best Practices

File Formats

  • JPG/JPEG: Best for photos and complex images
  • PNG: Best for graphics, logos, transparency
  • WebP: Modern format, smaller files (not all platforms)
  • GIF: Animations only

Optimization Tips

  • • Keep file sizes under 1MB for fast loading
  • • Use 72-96 DPI for digital displays
  • • Test on mobile devices before posting
  • • Use consistent branding across platforms

❓ Frequently Asked Questions

What happens if I use the wrong image size?

The platform will automatically crop or scale your image, which may result in important parts being cut off or the image appearing pixelated. Always use recommended dimensions for best results.

Can I use one image size for all platforms?

While you can try, it's not recommended. Each platform has different optimal dimensions. For best results, create platform-specific versions or use a square format (1:1) which works reasonably well across most platforms.

How often do these sizes change?

Social media platforms update their image specifications occasionally. We update this guide regularly, but always check the platform's official documentation for the most current requirements.